CDTP certification affirms an individual's proficiency at this most crucial of innovation methods.
Participant Level
Core elements. For professionals and mid-level managers with more than two years’ experience working in Innovation or related field.
Benefits
- Become a Part of the Exclusive World of Design Thinking
You will develop a deep understanding of the philosophy, methodology, and tools of Design Thinking, to become initiated into one of the world’s most powerful and impactful approaches to innovation. You will learn how to explore customer and market needs deeply with a designer’s mindset.
- Become a Powerful Voice for Customer Empathy
You will learn how to dive into and explore your customers’ world with a deep sense of empathy for both their spoken and unspoken needs. You will also learn how to leverage these insights to deliver greater value that more effectively solves for their tension points.
- Learn How to Get to the Real ”Problem Behind the Problem”
You will learn how to formulate and test hypotheses around problems and opportunities for a clearer understanding of the real problem behind the perceived problem. You will learn how to use this as a method for consistently de-risking your organization's innovation endeavors.
- Become a Driving Force for Delivering Winning Brand Experiences
By understanding how to reframe problems you will be able to develop a concise point of view regarding how to best position new solutions and brand experiences. This will help to ensure that everything your organization does delivers a consistent and valued brand message.
CDTP® Examination Blueprint
The CDTP Exam Blueprint identifies the proportion of questions from each chapter of the Glnl Applied lnnovation Master Book that will appear on the exam. The questions are derived by combining the overall evaluations of importance, criticality, and frequency, and by converting the results into percentages.
The percentages are used to determine the number of questions related to each chapter that appear on the exam.
|
Gini Applied Innovation Master Book |
Percentage of Questions |
|
Introduction to Design Thinking (including Human-Centric Design) |
10% |
|
The Design Thinking Process |
35% |
|
Design Methods – Observe / Question / Experiment / Study |
30% |
|
Prototype for Design Thinking |
25% |
|
TOTAL |
100% |
CDTP® Examination Content Outline
|
Introduction to Design Thinking •Design Thinking Defined •Some History – Good Design •Some More History – The Leading Design Theories that Emerged •Human Centric Design- The ungirding Philosophy of Design Thinking •Reframing Problems – The Secret Sauce of Design Thinking •The Impact of Design Thinking and God Design on Business |
•The Various Applications of Design Thinking •When, Where, and How to Apply Design Thinking (and not to Apply) •The Procedural Approach to Design Thinking •Design Methods – The Toolbox of Design Thinking •Two Critical Skills in Design Thinking |
|
The Design Thinking Process •The Complete Design Thinking Process •Problem Owning – Stating and Owning the Problem •Problem Clarity – Unpacking and Reframing the Problem •Empathize – Hypothesize Formation •Business Experimentation •Define Hypothesize Convergence |
•Stating the Point of View - Insights that flow out of Empathy •Defining the Design Principles - Guiding Directives that Flow-out of Understanding •Value Definition – Conceiving the right Solution •Solution Ideation •Solution Testing •Solution Convergence |
|
The Design Thinking Process •The Winning Value Proposition and Business Model •Additional Considerations for HCD and Design Thinking Process |
•Post Design Thinking – Strategizing and Executing |
|
Prototyping for Design Thinking •The Role of Prototyping in Design Thinking •The Benefits of Prototyping •The Twelve Purposes of Prototyping |
•Prototypes and Concepts •Conclusions |
|
Design Methods •Overview •Observe / Question / Experiment / Study |
•Using Method Guides / Where to Apply •Developing the Insight Plans |
|
The Design Thinker’s Role in Business •As an Innovation Coach / Innovation Mentor / Innovation Facilitator •As a Project Leader |
•Interacting with Other Functions •Leveraging this Role to Move Ahead |
|
Integration |